ISA Updates and New Products

Insurance Services of America markets a number of quality health and travel medical plans that are underwritten by Lloyd's of London, the oldest insurer in the world. They even insured the Titanic! Here's a list of some of the other off the beaten path policies covered by Lloyd's:

Coffee taster Gennaro Pelliccia, who samples products for Costa Coffee, has had his tongue insured for $1.6 million with Lloyd's of London.

Lloyd's has insured the smile of America Ferrera, star of the hit television show Ugly Betty, for $10million.

The London insurance market has also insured Rolling Stones guitarist Keith Richards' fingers and Marlene Dietrich's legs – and, according to one history book, actress Bette Davis once insured her waistline against expansion.

Lloyd's developed a policy to cover loss of chest hair which could adversely impact a person's image or career. Under the terms of the policy, the policyholder would have to lose more than 85% of his chest hair through an injury to his chest in order to make a claim. This loss would have to be verified by a panel of trichologists.

In 2008 Dutch wine maker Ilja Gort insured his nose for $5 million to cover against any incident that could threaten his livelihood.

It has also insured Santa's beard, providing coverage for Brady White – the professional Father Christmas at Macy's department store in New York who also visits the likes of Pamela Anderson and Rene Russo.

In June 2004, history was made when SpaceShipOne became the first privately manned aircraft to reach space. Lloyd's insurer Amlin was lead underwriter for the $100m liability policy for the craft.

One film company took out a million-dollar policy with Lloyd's against the possibility of one of their actresses falling in love and getting married during her contract service. In the early part of the 20th century, Lloyd's insured moviegoers against death from excessive laughter while at the cinema.

Formula One racing drivers at the front of the grid can buy cover for up to $50 million, while those at the back are likely to have protection of around $500,000.

Golf: Hole-in-one insurances are regularly placed at Lloyd's, sometimes for as much as $50,000 a time.

2004, Lloyd's insured the $30 million worth of jewelry worn by the stars at the Oscars.

posted by ISA Brokers  # 10:56 AM